In the health & beauty industry over 75% of sales are processed via credit cards, so needless to say it is almost mandatory you have a merchant account. No one wants to miss a sale, but if someone comes to your business and it lacks the card brand stickers or you don’t have the card brand icons in the phone book, you are susceptible to lose a sale and possibly any future sales. Because people are so heavily reliant on credit cards, it has become vitally important you offer this payment type.